Press Coverage

Waitrose is to sell the unusual Sunburst variety for the first time in the UK The fruit, on sale for £2.50 for packs of four, apparently have a tangy taste. The oddly coloured fruit would be perfect for apple bobbing this Halloween
  In the run-up to Halloween, it seems you can buy almost everything in pumpkin spice flavour.  And now it seems supermarkets can even cash in on the trend with fresh fruit as Waitrose has launched new 'pumpkin' apples. It's the first time the new variety of apple, which has peculiar orange skin and bright red flesh, is being sold in the UK. The apples are called Sunburst, for the burst of white in the centre of the fruit, which is framed by the otherwise bright red flesh. The apple skin has an orange tinge, which is why they are often nicknamed pumpkin apples. Even more unusually, the apples apparently taste like a classic Fruit Salad sweet, and have a tangy flavour, it's said. The odd colouring makes the fruit perfect for Halloween, particularly if you are planning any apple bobbing games. The fruit, which are grown in Kent, will be on sale for a limited time for £2.50 for a pack of four.  Greg Sehringer, Waitrose's apple buyer, says: 'Our British-grown 'pumpkin apples' are the perfect treat for little ghouls and ghosts on Halloween.  'Looking just like mini pumpkins, these apples will surprise anyone on Halloween with their hidden red flesh. Perfect for tricking apple bobbers.’

Sunburst apples are described as a ‘retail first’ and have launched at Waitrose in the run-up to Halloween 
Waitrose has launched a new British-grown orange-skinned apple that it is promoting as part of its seasonal Halloween product range. Named Sunburst and grown in Kent, the new apple is being marketed as ‘perfect for Halloween’ as its orange-skin and red flesh is reminiscent of a pumpkin. It is described as tangy, with a similar taste to a fruit salad chewy sweet. Waitrose Apple buyer Greg Sehringer said: "Our British-grown 'pumpkin apples' are the perfect treat for little ghouls and ghosts on Halloween. “Looking just like mini pumpkins, these apples will surprise anyone on Halloween with their hidden red flesh. Perfect for tricking apple bobbers.” Waitrose Seasonal Sunburst apples are available for limited time at £2.50 for a pack of four.

Waitrose yesterday (26 October) launched an exclusive red-fleshed, orange-skinned apple which it describes as "perfect for Hallowe’en". Grown in Kent, the Sunburst variety is described as having a tangy flavour reminiscent of old-fashioned chewy Fruit Salad sweets.  Waitrose apple buyer Greg Sehringer described the British-grown 'pumpkin apples' as the "perfect treat" for  Hallowe'en.   "Looking just like mini pumpkins, these apples will surprise anyone on Halloween with their hidden red flesh." Waitrose Seasonal Sunburst Apples are retailing for a limited time at £2.50 for a pack of four.